Why Your Business Website Isn’t Ranking on Google (And How to Fix It)

1. Your Website Lacks Proper SEO Optimization

Google relies on search engine optimization (SEO) to determine website rankings. If your site lacks critical SEO elements like keyword optimization, meta descriptions, and alt text for images, it won’t rank effectively.

How to Fix It:

• Ensure each page has a unique and keyword-rich title tag and meta description.
• Use relevant keywords naturally throughout your content.
• Optimize images with descriptive alt text.

2. Slow Website Speed and Poor Performance

A slow-loading website frustrates users and hurts rankings. Google prioritizes fast, mobile-friendly websites.

How to Fix It:

• Compress images to reduce load time.
• Minimize CSS, JavaScript, and HTTP requests.
• Use a reliable hosting provider for faster performance.

3. Your Website Isn’t Mobile-Friendly

Over 60% of Google searches come from mobile devices. If your website isn’t responsive, you’re missing out on rankings and traffic.

How to Fix It:

• Use a responsive web design that adapts to all screen sizes.
• Test your website’s mobile usability with Google’s Mobile-Friendly Test.

4. Lack of Quality Content

Google rewards websites with valuable, well-structured content. If your site has thin or outdated content, it will struggle to rank.

How to Fix It:

• Create in-depth, original content that answers common user questions.
• Use keyword research tools to target high-value topics.
• Update old blog posts to keep them relevant.

5. No Backlinks or Poor Link-Building Strategy

Backlinks (links from other reputable sites) signal to Google that your site is authoritative. Without them, your rankings will suffer.

How to Fix It:

• Write guest blog posts for industry-related websites.
• Get listed in reputable business directories.
• Develop shareable content that earns natural backlinks.

Get Expert Help with Your Website’s SEO

Improving your website’s Google ranking requires strategy, time, and expertise. At Moonbird Studios, we specialize in SEO, web design, and digital marketing to help businesses like yours succeed online.

Need help? Contact us today for a free consultation!